The company runs an advertising revenue model where it charges users for advertising campaigns based on a cost per click model per thousand impressions. Many people use the site for planning weddings and other special events. Users sign up for the platform and start browsing or uploading pins which they use to curate a visual pinboard. Pinterest operates as a social media site using a free model to attract users. The platform has several types of pins, including standard image pins, product, and video pins, and pin collections. Pinterest differentiates itself from other photo-sharing sites like Instagram by positioning itself as a "discovery service" helping users curate virtual vision pinboards. The site is a photo-sharing app, available for download on PC and mobile apps for iOS and Android users. "Promoted Pins" are the biggest revenue generator for the platform, taking the appearance of user-generated pins. Users can pin and save images they like, from recipes to home and style, clothing, and many more genres. It offers users a visual experience where they can curate "pinboards" in various categories.
Pinterest is one of the leading social media platforms.
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